Last updated: October 2026. Amazon offers, prices and eligibility can change. This article is independent MoneySavvyUK information; check Amazon’s current terms before joining.
Our old article was built around Prime Day in June and a supposed “trial loophole”. That event has passed, so we have removed the expired June timing trick. The next confirmed UK Amazon event is Prime Big Deal Days on 6 and 7 October 2026.
Do you need Prime?
Prime Big Deal Days is a Prime-member event. Amazon says eligible new customers can start a 30-day Prime free trial. A trial is not guaranteed for every account: if Amazon does not offer one to you, you would need another eligible membership route or a paid membership to access member-only deals.
A standard UK Prime membership currently costs £8.99 a month or £95 a year. Students and eligible 18–24-year-olds have discounted membership and may be offered a six-month trial.
Free trial does not mean forget about it
Amazon says the free trial automatically converts to paid membership at the end unless you turn off renewal. If you only want Prime for the sale, note the renewal date when you join and decide before then whether the membership is worth keeping.
How to shop the sale without overspending
- Make a list before the event.
- Check the normal price elsewhere rather than trusting a discount badge alone.
- Set a maximum budget.
- Use Amazon’s deal alerts for products you already intended to buy.
- Check delivery dates and return conditions.
- Do not buy something simply to “save” money.
Amazon’s official announcement confirms the 6–7 October dates and says the event begins at 12:01am BST on 6 October and ends at 11:59pm on 7 October.
Already paying for Prime? Read our guide to checking which Prime benefits you actually use.