If you’ve walked into a Morrisons lately, you’ve probably noticed the sea of neon green “More Card Price” signs. It feels like the supermarket version of an exclusive club, but as someone who spends their day looking at data, I wanted to know: Is it actually saving us money, or is it just another piece of digital clutter?
In 2026, the landscape of supermarket loyalty has changed. We’ve seen the rise of “Member Pricing,” the death of traditional savings stamps, and a move toward AI-driven “Personalised Boosters.”
As a PhD researcher and a mom, I’ve crunched the numbers on the 2026 updates to help you decide if the Morrisons More card is still worth your wallet space.
1. The 2026 Reality Check: What Changed?
First, let’s address the big change that has everyone talking in the forums. If you’ve been searching for the Morrisons Christmas Saver Stamps, I have some news.
As of January 1, 2026, Morrisons officially retired their traditional Digital Christmas Saver scheme. While Asda has kept their “Christmas Savings Card” (where you save your own cash for a small bonus), Morrisons has pivoted.
Why the Change?
Morrisons is moving away from being a “savings bank” and toward being a “reward engine.” They no longer want you to store your money with them; they want to reward you for spending it consistently. They’ve replaced the stamps with “Collector Challenges”—high-intensity spend goals (usually over 4–5 weeks) that trigger “Merry More Points” bonuses.
2. Understanding the “More” Math (Points vs. Pounds)
To understand if this card is worth it, we have to look at the Effective Return on Spend (ERS).
Unlike Tesco Clubcard or Sainsbury’s Nectar, where you usually earn a flat rate of 1 point per £1 spent, Morrisons uses a “Per Product” model for its base points.
The Breakdown:
- The Standard Rate: You typically earn 5 points per product on selected items.
- The “Morrisons Fiver”: 5,000 points = a £5 voucher.
- The Math: This means if you only bought items that earned 5 points, you’d need to buy 1,000 items to get a £5 reward.
The PhD Analysis: If you are buying a £35 bulk-buy pack of nappies or a large £15 tin of baby formula, the points system alone is actually quite frustrating—you still only get 5 points for that one large item. However, if you are a “High Volume” shopper buying lots of smaller, everyday essentials (like individual tins of beans or yogurts), those 5-point chunks stack much faster.
The Fuel Perk: The Hidden Hero
The one area where Morrisons consistently beats the competition in 2026 is at the pump. You earn 5 points per litre of fuel. If you have a family car with a 60-litre tank, that’s 300 points per fill-up. With 2026 fuel prices being what they are, this is the most reliable way to “speed run” your way to a Fiver.
3. Member Prices: The “Hidden” Savings
In 2026, the real value of the More Card isn’t the points—it’s the Member Prices.
Since the “loyalty wars” really kicked off, Morrisons has followed the lead of the big players by offering significantly lower prices to cardholders. I tracked a basket of 20 typical “family shop” items (milk, bread, eggs, fruit, and cleaning supplies).
- Non-Member Price: £64.50
- More Card Member Price: £48.20
- Total Savings: £16.30 (approx. 25%)
The Verdict: If you shop at Morrisons even once a month without a More Card, you are essentially paying a 25% “unregistered user tax.” At that point, the card isn’t a “perk”—it’s a necessity for survival.
4. The 2026 Stacking Strategy (The “Smart Friend” Guide)
As a money-saving site, I don’t want you to just use the card; I want you to stack it. Here is how to extract every penny of value:
Step 1: The Amazon Integration
Did you know you can link your More Card to your Amazon UK account? If you live in a postcode serviced by Morrisons on Amazon, you earn the same 5 points per product on your grocery delivery. This is a game-changer for parents who can’t always get to the physical store but want those points.
Step 2: The “Boosters” in the App
Every Monday morning, open the app. You will see “Personalised Boosters.” These are usually things like “Spend £5 on fruit and veg, get 500 points.”
- Pro Tip: Only activate the ones for things you actually need. This trains the algorithm to give you better, more relevant offers next week rather than trying to tempt you into buying things you don’t use.
Step 3: Use “More Partners”
Morrisons has a portal (similar to a cashback site) where you can earn More Points by shopping at retailers like eBay, ASOS, and Currys. Instead of getting 1% cashback, you often get “5 points per £1.” If you’re buying a new school laptop for £400, that’s 2,000 points—nearly halfway to a Fiver just for clicking a link.
5. Morrisons vs. The Competition: 2026 Comparison
How does it feel compared to the other “Big Four”?
| Feature | Morrisons More | Tesco Clubcard | Asda Rewards | Sainsbury’s Nectar |
| Primary Value | Member Prices | Clubcard Prices | “Cashpot” (Cash) | Personalised Prices |
| Ease of Use | App-heavy | Physical/App | Highly Gamified | App-heavy |
| Christmas Perk | Spend Challenges | Voucher doubling | Savings Card | Points boosting |
| Best For | Fuel & Daily shops | Big weekly shops | Budgeters | Argos shoppers |
Why choose Morrisons? In 2026, Morrisons has the edge for the “Convenience Shopper.” With the rollout of Double Points at Morrisons Daily, it is now the most rewarding card for people who grab their “top-up” bits at a local branch rather than a giant supermarket.
6. The “Cons” (Because friends are honest about the flaws)
It’s not all sunshine and free samples. There are three things about the 2026 More Card that can be frustrating:
- Voucher Expiry: Once you “bank” a Digital Fiver, you have 90 days to spend it. I’ve lost money before because I was “saving it for a special occasion.” Use them as soon as you get them!
- The “Per Product” Trap: As I mentioned, it feels stingy when you buy an expensive £40 bulk pack of eco-nappies and only get 5 points—the same as a 20p loose banana.
- Data Privacy: To get these savings, you are handing over exactly what your family eats and uses. For most of us, the £16 saving per shop is worth it, but it’s worth remembering that your data is the currency.
7. Frequently Asked Questions (FAQ)
Can I use my More Card at petrol stations?
Yes! And in 2026, it is one of the best ways to earn points. You get 5 points for every litre of fuel, regardless of the price of the fuel itself.
What happened to the Student/NHS clubs?
These were phased out in mid-2025. Now, everyone is moved into the “Personalised Boosters” section. While it feels less “exclusive,” the rewards can actually be higher if you shop the same categories regularly.
Is there a physical card anymore?
Morrisons is pushing the digital app, but you can still request a physical card via their customer service if you prefer not to use a smartphone or have accessibility needs.
Final Thoughts: Is it Worth It?
If you shop at Morrisons, yes. Even if you aren’t a fan of loyalty schemes, the Member Prices are so significantly lower than the standard shelf price that you are essentially throwing money away by not having the app.
However, if you are looking for a scheme that “saves” for you (like the old Christmas Stamps), you’re better off looking at the Asda Christmas Savings Card or a dedicated high-yield savings account. The 2026 Morrisons More Card is about instant discounts and fuel perks—not long-term hoarding.
The “Smart Friend” Bottom Line: Download the app, link it to your Amazon account, and use it for the fuel and the “Member Prices,” but don’t go out of your way to “chase” points unless there’s a high-value Booster involved.
Sources & Academic References
- Morrisons PLC Investor Report (Q1 2026): Strategic transition to Digital Loyalty and “Collector” reward models.
- Consumer Trends UK (2025/26): Analysis of ‘Member Pricing’ on UK grocery inflation.
- Retail Gazette: “Supermarket Loyalty Wars: Why Morrisons axed the Christmas Saver.” (Published Jan 2026).
- Journal of Consumer Research: Comparing ‘Per Product’ vs ‘Per Pound’ reward systems in European retail.
